BlogBusiness TipsCommunityLocal BusinessLocal EconomyHow Transparency Can Redefine Your Brand During The COVID-19 Crisis & Beyond

Many of the questions you may have about implementing new best practices within your establishment will surely echo the concerns of consumers worldwide. In order to inspire trust and build a solid foundation with your audience moving forward, it may be in your best interest to let them know – maybe via storefront signage, a newsletter, social media, or other marketing efforts – what steps your business is taking to ensure a safe environment for all going forward. This communicates that you care for the well-being of your visitors and are committed to doing your part to keep them healthy and happy.

Additionally, if your small business has been providing any services for those in need, such as offering boxed lunches for school children or donating PPE to frontline workers, consider informing your audience of your dedication to your local community, and be sure to let them know if there are any ways for them to contribute to or sponsor these initiatives.

Even if your storefront is closed, you might still technically be open for business. If, for instance, you’re still offering gift cards or takeout options, let your patrons know! This allows others to continue supporting your shop and enjoying your services from home. If consumers are unaware that you’re still up and running in some capacity, that can be harmful to your bottom line as you work to make ends meet while operating on limited resources.

Fortunately, many businesses’ regulars are eager to stay in-the-know when it comes to the status of their favorite spots – this means they also might be likely to spread the word about your business if they know you’re still operating and seeking support. A simple update to your website’s main landing page is a great way to let the world know what you’re up to in these uncertain times.

As members of communities all over the world ask themselves how their local economies will recover from such an unforeseen global event, they also wonder when they’ll be able to stop by their favorite venue in town again. While offering gift cards for future use and clearly communicating the status of your business operations can be wonderful ways to bring in ongoing support, these are also ways to get people excited about stepping inside your shop again. Perhaps you had to delay a product launch or have some new recipes you intend to serve once things settle down; communicate this to your audience and get them motivated to pay you a visit in the future. 

Building an open and honest relationship with your customer base is an amazing way to foster meaningful connections with members of your community and open a deeper dialogue between all parties. Consumers will feel as though their voice and their concerns are heard, making them more willing to provide earnest feedback that helps you define your brand moving forward. It also gives them a sense of security – people feel more comfortable in their environment when they can count on those around them.