As all of us continue to navigate a crisis unlike any other, there’s no doubt that small business owners have been thinking through what it will look like to reopen their doors over time. Will we be implementing new business practices? Will we be training our staff on new procedures? How can we make our establishments as safe as possible while continuing to bring in enough business to stay afloat?
As these businesses slowly begin to determine answers to these questions and more, consumers are watching closely. Now, possibly more than ever before, it is absolutely crucial to build a relationship with your customer base as many shoppers fear for their safety and the livelihoods of their fellow community members. Being honest about new changes to your company’s workflow, expected adjustments to your shops, and updated policies for your employees as well as your customers is a great way to inspire trust in your audience. Here are three reasons why transparency could redefine your brand in light of the COVID-19 crisis – and beyond.
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